How to Set Up a Travel Agency in Singapore: A Step-by-Step Guide

Did you know that Singapore welcomed more than 11 million visitors in 2023, and this number is expected to grow even higher in 2025? With international travel booming and travellers demanding personalised experiences, now is the perfect time to set up a travel agency in Singapore.

This guide will walk you through everything you need to know—from licensing to compliance—so you can confidently launch and grow your travel business in one of Asia’s most connected hubs.

TL;DR 📝

• Singapore’s booming tourism industry makes it the perfect place to set up a travel agency in 2025.
• You’ll likely need a Singapore Tourism Board (STB) Travel Agent License—either a Niche or General License, depending on your services.
• Key requirements: Incorporate with ACRA, meet capital requirements (SGD 50k–100k), and appoint a qualified Key Executive.
• Application process is simple: Register → Prepare documents → Apply via STB TRUST → Pay fees → Get approval (1–2 weeks).
• Costs include capital, SGD 200 application fee, and SGD 400 license fee (valid for 2 years).
• Stay compliant with renewals, record-keeping, and fair practices to avoid penalties.

With expert support from Grof, you can set up smoothly and focus on growing your travel business.

Why Singapore Is a Great Place to Start a Travel Agency

Singapore is more than just a financial hub. It’s a strategic travel gateway with strong connectivity across Asia and beyond. Here’s why entrepreneurs are looking to set up travel agencies in Singapore:

• Tourism Growth: Millions of travellers choose Singapore each year for business and leisure.
• Infrastructure: Reliable internet, banking, and transport make operations seamless.
• Government Support: The Singapore Tourism Board (STB) is investing in innovation, even exploring AI-driven solutions for the travel sector.

In short, the city-state provides the right mix of opportunity, demand, and business-friendliness for aspiring travel entrepreneurs.

Do You Need a License to Operate?

One of the first things to know when you set up a travel agency in Singapore is whether you need a STB Travel Agent License.

You need a license if you:

• Sell or arrange flights, hotels, or cruises.
• Provide package tours that include transport or accommodation.
• Act on behalf of third-party providers to sell travel services.

You don’t need a license if:

• You only provide travel advice without handling bookings.
• You’re an overseas agent selling packages outside of Singapore.

There are two license types to consider:

• Niche License: Ideal for agencies that focus exclusively on selling tours and services within Singapore, without accommodation. This requires a paid-up capital of SGD 50,000.
• General License: This permits you to conduct all travel agency activities, including international tours, accommodation bookings, and a wider range of services. This requires a paid-up capital of SGD 100,000.

Key Requirements Before You Apply

To qualify for a license, you must meet the following basic requirements:

1. Company Incorporation

You must incorporate your business with the Accounting and Corporate Regulatory Authority (ACRA) under the SSIC code 78211 (Travel Agents and Tour Operators).

2. Paid-Up Capital

• General License: SGD 100,000 minimum.
• Niche License: SGD 50,000 minimum.

This ensures your agency is financially sound.

3. Key Executive Appointment

Every travel agency must appoint a Key Executive (KE) who will be responsible for compliance and communication with STB. The KE must:

• Be a Singaporean, PR, or valid work pass holder.
• Have relevant managerial experience.
• Be approved by STB before the license is issued.

The Application Process: Costs and Timeline

The application to set up a travel agency in Singapore is submitted online through the integrated Travel Agents and Tourist Guides Licensing System (TRUST).

Step-by-Step Process:

1. Incorporate Your Business: Complete your company registration with ACRA.
2. Prepare Documents: Gather all supporting documents, including proof of paid-up capital, tenancy agreement, and details of your Key Executive.
3. Submit Application: Apply for the license online via the TRUST system.
4. Pay Fees: Pay the non-refundable SGD 200 application fee.
5. Receive Approval: The STB will process your application. The timeline is typically one to two weeks, but can take longer if the authorities need to conduct further financial or criminal background checks.
6. Final Payment & License Collection: Once approved, you will be notified via email to pay the SGD 400 license fee. Upon successful payment, the STB will mail the official license to your registered office address.

Costs, Timelines & Ongoing Compliance

Here’s a quick look at the financials and compliance obligations when you set up a travel agency in Singapore:

• Capital: SGD 50,000 (niche) or SGD 100,000 (general).
• Application fee: SGD 200.
• License fee: SGD 400 (valid for 2 years).
• Timeline: 1–2 weeks for processing.
• Renewal: Every 2 years, subject to compliance checks.

To stay compliant, agencies must:

• Maintain proper records.
• Renew licenses on time.
• Uphold consumer protection and fair business practices.

Failure to comply may lead to suspension or revocation of your license.

Conclusion: Start Your Travel Agency With Confidence

Setting up a travel agency in Singapore may sound complex, but with the right guidance it’s a clear and achievable process. From incorporating your company to obtaining the right license, you’ll be well on your way to tapping into Singapore’s thriving travel market.

At Grof, we specialise in helping entrepreneurs with company incorporation, compliance, and accounting. Our team ensures you meet all business registration requirements while you focus on building your brand and serving travellers.

👉 Start your travel agency journey with Grof today and set your business up for success in 2025.